BUREI history story

BUREI-Because UR Essential

You always rock the street with our never outdated trendy watchesBUREl provides high fashionable accessories that you will love.with fair price.

It all began with a journey, a passion and a life dedicated to watch making.
Famous swiss watch designer allen jay founded BUREl in1993 to make quality watches at an affordable price for all to enjoy the delight of owninga masterpiece.He hadthis dream and chose mainland China as his foundation factory in order to set a baseline for cost effectiveness in both materials and a solid team of dedicated, talented workers.He knew that these people were essential to his dream so thathis watch brand BUREl could be essential to you.

Craftsmanship,Customization and Collections

BUREl is passionate about elegant design.
Our craftsmanship is align with three principles, dedicated to high quality materials to ensure style,comfort, durability and elegance.
BUREl will be an essential part to your life along with your trip everywhere.
BUREl has a passion for elegant design to manufacture a cutting edge timepiece which pushes back the boundaries of design and give individuality a way forward.

BUREI Service &Warranty-Essential for you

You can expect the best from BUREl, both by email and telephone. You are essential to our company and your timepiece is guaranteed againstany defective workmanship or materials.
Should you have any comments or questions, we are available to assist via phone, live chat or email!
Remember, all transactions are digitally encrypted using the latest technologies and we never share your information.
12 months-a replacement or full refund for quality issues
(if a defect in material or workmanship is proven, with normal use)

Go Rock the Street

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To be the BUREl fashionista and go rock your high fashionable accessories.